Aldi Launching Massive ‘Grab and Go’ Vegan Meals in Stores Across The USA
Aldi is Starting To Become The Vegan Place To Shop!
Supermarket giant Aldi, not to be outdone by Costco’s extensive offerings of vegan products, is planning to distribute “kale-and-quinoa crunch burgers” and “meatless chicken patties” across 1,800 stores around the USA, as reported by Business Insider. The new line of “earth grown’ will also have offerings of easy grab and go options of guac and hummus, quinoa bowls and salad bowls.
It’s reported to be the biggest shake-up in the companies history of product offerings, which they plan to have fully launched by 2019.
“Customers want more products that are healthier for you, that are fresher, that are more convenient, that are more organic in nature, that come from a cleaner ingredient deck,” said Aldi US CEO Jason Hart. “As demand has been exponential in all those categories, we’ve had to re-merchandise the stores.”
The company, that originate from Germany in its 100-year history, is a popular grocery destination with their cheaper options for families, and extensive catering tastes. Aldi is spending $1.9 billion to remodel existing stores and another $3.4 billion to build 800 new ones over the next four years.
“The grocery industry is in a perfect storm with consumers changing their shopping habits, different formats taking away market share from the traditional supermarket, and supermarkets defending their share with price wars,” Hart said. “While we focus on our competition and we keep an eye on them … we’re more focused on the consumer, our customers, and the customers that don’t shop us, so we can communicate to them that Aldi is a better way to shop.”
The store says its overall selection of fresh foods will expand by 40% with the changes.