Ava, The Revolutionary Fertility Tracker in a Watch

by | September 11, 2018

There seems to be an app for everything these days, including a new fertility tracker, which reminds me of something like an Apple Watch, only instead of taking your calls and counting calories, it’s counting eggs and when they’re ready

The FDA-approved Ava is a wristband that helps you track your fertility. Leaving ovulation predictor kits a thing of the past.



Lea Von Bidder, the founder of Ava, says the popularity of the wristband is because of its simplicity, convenience, and accuracy compared to another fertility tracker available.

“Ava detects a woman’s entire fertile window, as opposed to ovulation predictor kits that only detect the last day or two best for conceiving, or the temperature method, which only confirms ovulation after the fact”. Worn only at night, the slimline, silicone wristband tracks clues to a woman’s most fertile days. It measures resting pulse rate, temperature, breathing, and other data.  

The idea for Ava was born when a colleague of Von Bidder’s was unable to find an accurate fertility tracker. “It came out from a personal need,” she said.



How Does The Fertility Tracker Work?

Ava is very simple to use: You wear the wristband, that works along with an app to track your cycle and sends you data. It is a little expensive at close to $200, but Von Bidda says there are many benefits to the “Fertility Fitbit”. Nursing moms can track their cycles and it makes it easy to spot irregularities in your cycle after coming off birth control.

After years of fertility issues, 32-year-old Lizzie McGee tried the Ava wristband to track her fertility. The Tomtom of TTC worked for McGee, who gave birth to Jace, the first “Ava baby” in 2017. “He’s a little miracle. There was such a long time that we didn’t even if we would be able to have a baby. It was amazing. He’s a healthy, sweet-tempered, beautiful baby boy,” said McGee.

7.4 million women in the U.S. have struggled with trying to conceive, there’s help out there but it can be emotionally exhausting and extremely expensive. McGee spent close to two years and thousands of dollars trying to conceive, but she couldn’t give up.

In 2016, McGee and her husband Sam decided to give Ava a try, three months later, Jace.

The University Hospital of Zurich conducted a clinical study using Ava and other fertility trackers which backed up the company’s claim, that resting pulse rate is a great predictor of the fertility window. This study has been published in Scientific Reports.

Julie Nealon

Associate Editor, New York USA | Contactable via [email protected]



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