Burger King Testing Vegan Whopper and We are Racing There Now!
Burger King is testing a vegan Whopper.”The zero-beef option is crafted using patties from Impossible Foods Inc. On April Fool’s Day, Burger King teased a video on YouTube proclaiming the unusual launch, but it wasn’t a prank. Unsuspecting fans tried the new plant-based Whopper and couldn’t tell the difference!
Vegan Whopper Burger King? Oh My!
It might sound impossible, but with Impossible Food’s patties, Burger King is reportedly in trials with a brand new plant-based Impossible Whopper. The fast-food chain announced that the new plant-based burger will be tested in 59 restaurants in the St. Louis area.
Burger king’s latest offering will use the same “flame-grill” as the original Whopper, and customers can still choose the standard mayonnaise, tomatoes, lettuce, pickles, ketchup and onion. Burger King has offered veggie patties from Morning Star Farms for years, but the Impossible Whopper is an exciting addition. This plant-based burger was genetically crafted by Impossible Foods to mimic meat using a genetically modified yeast (the company’s “magic” ingredient). With this change that started on April 1st, Burger King stepped into the plant-based meat market.
Burger King, which reportedly generates a humongous $21 billion in sales system-wide, is proceeding in partnership with the start-up Impossible Foods Inc, that will supply the plant-based patty that tastes and even bleeds like beef, without a microgram of beef used. The company is testing the product limited at outlets, and if the results are positive, the Impossible Whopper will be available at all 7000 Burger Kings across the United States. This launch would be the largest footprint created by any lab-enabled plant-based protein, according to Forbes.
Fernando Machado, global chief marketing officer at Burger King said in an interview with Forbes, “It’s something that can be a real milestone for us as a brand. It’s definitely a milestone for Impossible Foods.”
Don’t Doubt, it Isn’t a Prank!
Forbes tried the new burger at the Miami headquarters of Burger King, and reportedly had trouble distinguishing between the original Whopper and the Impossible Whopper.
Burger King is one of the largest and fastest growing restaurant chains in the world, opening 1000 stores last year alone. Stepping into the plant-based game, Burger King is proving it has no intention to let others rule. What do you think? Let us know in the comments.
YOU MIGHT ALSO LIKE: