Corona Beer Testing Plant-Based Biodegradable Rings For Cans
The first cans will be tested in the brands native home of Mexico, with plans to bring it to the United Kingdom next year.
“Our oceans are under attack. We are taking their life in rapid speed, destroying the chemistry that allows us to be here. Therefore we are bidding on the few who take the lead in true change. The ones who are shaping the future with us. Corona is such an Ocean Champion, a powerful ally in our war against marine plastic pollution — and in building the material revolution that will lead us beyond it. We share the goal of phasing plastic out for good, because we simply can’t afford its toxic impact anymore.”Cyrill Gutsch, Founder and CEO, Parley for the Oceans via BusinessWire
“With roughly 8 million metric tons of plastic entering the ocean each year, there is a need to confront the issue on multiple fronts, which is why Corona has adopted Parley’s A.I.R. strategy to not only ‘avoid’ and ‘intercept’ plastic as much as possible, but also help ‘redesign’ solutions that use the material,” says Corona Beer.
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Corona Beer Leading The Revolution
The public demand to reduce our plastic pollution of the earth, especially the oceans has been increasing in recent years, with the ban for plastic straws becoming the main focal point, after a turtle was shown with one lodged into its nose, and a reported 100,000 marine life dying each year due to plastic being discarded into the oceans. With one EU MEP declaring that
“by 2050 there will be more plastic than fish in the oceans”
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The Prime Minister of India has committed to banning plastic by the year 2022, stating to the Guardian, “The choices that we make today will define our collective future. The choices may not be easy. But through awareness, technology, and a genuine global partnership, I am sure we can make the right choices. Let us all join together to beat plastic pollution and make this planet a better place to live.”
Do you drink Corona Beer? Applaud or disapprove the new measure? Let us know in the comments.
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