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Fast Food Chain Wendy's Launches Plant-Based Burger

by Alix Coe | February 29, 2020

International fast food chain Wendy’s has added a plant-based burger to the menu in Canada.

The burger — called The Plantiful — features a pea-protein patty with dairy cheese, lettuce, tomato, pickle, and onion, served with ketchup and mayonnaise.

“Best Plant-Based Burger”

“Plant-based product offerings have become an expectation of Canadian consumers,” said Lisa Deletroz, senior director of marketing at Wendy’s Canada.

“We developed a flexitarian option the Wendy’s Way, using high quality, flavorful ingredients  and this resulted in what we believe is the best plant-based burger available to Canadians.”

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Plant-Based At Wendy’s

Wendy’s suggested last year that it might soon put meat-free meals on the menu.

“Clearly there is growth out there in plant-based proteins and we believe that it is a trend that will be here to stay,” said Todd Penegor, Wendy’s CEO.

“We’re taking a hard look at what the options would be for us at the restaurant.”

The fast food chain has warned vegans that the new plant-based burger is cooked alongside animal meat products.

What do you think of Wendy’s choice to not make this burger vegan? Let us know in the comments below!

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