Keyring Company Raises $1.8 Million For Steel Straw

by | May 25, 2018

Is a steel straw the newest gadget to have?

A new Kickstarter campaign, who raised a whopping $1.8 million, to make the first step in a plastic-free earth, did so with such ease. That the voice and wallets of the population are showing what really counts. The company, Final Straw, who plans to create a new straw that is environmentally friendly and easy to clean, will no doubt be in your kid’s lunch boxes soon.

Created by Emma Cohen and Miles Pepper, the steel straw, called FinalStraw is “clean, compact, and totally badass: For anyone who wants to rid their lives – and the planet – of single-use plastic.”  According to the Kickstarter site, the pair’s mission is to “reduce plastic straw use by giving people a convenient, collapsible, reusable alternative. In doing so, we hope to make the public more aware of the devastating effects of plastic pollution and use that awareness to pressure restaurants to stop serving straws.”  

The project from the keyring company has attracted nearly forty thousand people who believe in their project, and although they only had a target of $12,500, the steel straw is now available to pre-order.

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Multiuse straws have been a hot topic as of late, with the growing concern over single-use plastics, and straws being an exceptionally hazardous threat to our oceanic wildlife. Philadelphia, who decided to forgo straws in pubs across the city in 2017, are the pioneers of what we expect to see in other cities in states across America soon. The United Kingdom is mulling over a decision to outright ban single-use straws.

“For most of us they’re just a convenience; for wildlife they are killers,” wrote UK Environment Secretary, Michael Gove, in the Evening Standard. “The plastic straws we use and throw away so carelessly are lethal. They embed themselves in the noses of sea turtles, block the throats of dolphins and choke fish. All this so that humans can empty their glasses more quickly.”

Is a steel straw the next big thing that will take over the planet? Watch this space.


Image Credit: FinalStraw

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