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Meat Industry Lobbyist Eric Bohl Found Impossible Whopper 95% Beef Accurate

by | April 17, 2019

The Director of Public Affairs & Advocacy for Missouri Farm Bureau, Eric Bohl lately tried the ‘Impossible Whopper’ debuted by Burger King earlier this month and he found the plant-based burger to be 95% accurate with the beef-based Whoppers. Read on to know more.

Impossible Whopper
Credit: by Grzegorz Czapski/ Shutterstock

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Meat Industry Lobbyist Eric Bohl Found Impossible Whopper 95% Beef Accurate

“I’ve tasted it with my own mouth, and this fake meat is ready for prime time.”

Director of Missouri farm Bureau tried the Burger King’s Impossible (vegan) Whopper that is plant-based, alongside the original beef-based counterpart. And according to him, based on what he tasted, “these plant-based “burgers” are here to stay.

According to Eric Bohl, the new shift of innovations in the plant-based burger patties are ‘fundamentally different’ than that were earlier. He said until now, plant-based products like burger patties primarily marketed themselves as a health-conscious alternative to beef-based ones and barely any products even tried to mimic the look, feel, taste and taste of beef. All those products tried to be the best version of themselves. On contrary to this, he said, Impossible Foods have deliberately taken the ‘different route.’

“If I didn’t know what I was eating, I would have no idea it was not beef.”

“Unlike many predecessors, the company is not hoping to guilt or shame consumers into buying an inferior product on moral grounds. Its goal is to make a patty indistinguishable from animal-based meat,” said Eric Bohl, after he barely found any distinction between the two burgers, despite the Impossible Whopper being 100% plant-derived.

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“If farmers and ranchers think we can mock and dismiss these products as a passing fad, we’re kidding ourselves,” Bohl said after sampling the two burgers that he purchased for a side by side comparison. He said the plant-based Whopper isn’t any random product or ‘another disgusting tofu burger’ that only a dedicated hippie could convince himself to eat. Instead “it’s 95 percent of the way there” and the recipe will only get better with time.

The Impossible Whopper

Burger King launched its ‘Impossible Whopper’ this April 1st in selected stores of St. Louis area. ‘Impossible Whopper’ is a product of which the patty is made by California based Impossible Foods. What are your views on plant-based magic? Have you tried one? Do you agree on Eric Bohl? Let me know in the comments below.

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Debayan Paul

Digital Writer | West Bengal, India | [email protected]


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