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Nestlé to launch new ‘incredible vegan burger’ this year

by | January 1, 2019

Nestlé will be releasing the ‘Incredible Vegan Burger’, a plant-based patty through their Garden Gourmet brand, this spring. As consumers continuously trade meat for healthier plant-based options, Nestle wants to cash in on the billion-dollar business.

incredible vegan burger
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Nestle’s ‘Incredible Vegan Burger’

The veggie burger is made from soy and wheat protein. Nestlé’s Chief Technology Officer Stefan Palzer Says that “vegetarianism has never been this popular before and it’s here to stay, I’m convinced about that.” Nestlé is also experimenting with dairy-free drinks, purple milk made with walnuts and blueberries, and a blue latte containing spirulina algae.

Nestle’s new ‘incredible vegan burger’ might pose stiff competition to McDonald’s plant based aloo-tikki burger, launched recently at its flagship headquarters in the US. This year Nestlé is setting out to compete against plant-based food giants such as The Vegetarian Butcher and Beyond Meat. The self-proclaimed “world’s leading nutrition, health, and wellness company,” is no stranger to the plant-based world, last year they acquired Sweet Earth, a vegetarian and vegan food company, as well as a majority share in the organic plant-based food company Terrafertil.

Garden Gourmet by Nestlé makes plant-based sausage, ‘incredible‘ vegan burger, nuggets, fillet and more. A Garden Gourmet spokesperson has said the Nestle will revolutionize the vegetarian category with it’s plant-based, delicious options. Nestlés website says that Garden Gourmet is Europe’s second-largest vegetarian brand and it’s their mission to satiate vegetarians, vegans and flexitarians with tasty and creative options. Nestlé’s Global Category Lead for Chilled and Frozen, Andrea Zambelli says that they’ve found the people are looking to eat less meat, but they’re not impressed with how meatless products taste and that Garden Gourmet want to offer their consumers the best flavors and tastes.

Nestlé’s will also be experimenting with dairy-free drinks, purple milk made with walnuts and blueberries, and a blue latte containing spirulina algae.

Other businesses owned by parent company Nestlé have also joined the plant-based movement. Haagen Dazs, launched a vegan ice-cream, and Nescafe are making vegan protein coffee smoothies.

In 2017 Nestlé showed it’s interest in vegan plant-based foods, by hosting a vegan dinner food fund managers, instead of the customary steak dinner. What are your thoughts on Nestle’s latest offerings, the incredible vegan burger? Do let us know in the comments below.


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Julie Nealon

Associate Editor, New York USA | Contactable via [email protected]

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