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New Guidelines Will Ensure Vegan Fashion Is “Cruelty-Free” and Eco-Friendly

by | January 31, 2020

New UK guidelines will ensure that all fashion items labelled vegan are certified as “100% cruelty-free and environmentally friendly.”

The British Retail Consortium (BRC) is behind the new guidelines — which it has developed after being “inundated with requests” for vegan products.

Demand for ethical fashion is growing in the UK, with a number of major high street chains introducing their own vegan clothing lines.

Although more vegan clothing is appearing in retail stores, it is not always easy to find out if the entire production process is animal-free, or what the carbon footprint of each item is.

The new guidelines will ensure that everything used to create an item, from the main material to glues and dyes, is 100 percent vegan. These guidelines will also ensure that retailers do not make unsubstantiated sustainability claims.

ethical vegan fashion shopping
It is slowly becoming easier to make ethical choices (Photo: Olena Yakobchuk/Shutterstock.com)

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Ethical Vegan Fashion

The UK fashion market is currently valued at £35 billion, with ethical fashion responsible for £50 million of those sales.

Although it accounts for only a small fraction of the overall market, ethical fashion is predicted to experience a boom as concern over the climate crisis grows.

A recent study by Mintel revealed that young people are a driving force behind this change. Two thirds of people aged between 16 and 24 said they are “trying to make more ethical fashion choices than a year ago.”

Do you think more people will begin to make vegan fashion choices? Let us know your thoughts in the comments below!

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