Credit: @peta/ Twitter/ Reebok Future Corn+Cotton

Reebok Develops Vegan Sneakers With “Things That Grow”

by | April 22, 2019

Before you can think anything else, let me be clear, the vegan sneakers look damn stylish and surely comfortable. The major athletic company that sells and develops sportswear has worked up a sneaker that is entirely made of “things that grow.” Sounds amazing, right?

vegan sneakers
Photo by Samuel Zeller on Unsplash

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Reebok Crafts Vegan Sneakers With Corn and Cotton

According to PETA, Reebok’s brand new innovation that puts sustainability in every step has been developed after hearing from the animal rights activist group. The new shoes from the sports shoe maker features “things that grow,” implying the use of two principal plant-based materials employed in the shoe: corn and cotton. Specifically, the shoe’s upper portion is made of 100% cotton fabric, whereas the sole is purely corn-based, according to Reebok’s website. Not only this, but because Reebok’s product is sustainability-oriented, the packaging is also made from 100 percent recycled materials.

Credit: @peta/ Twitter
Vegan Sneakers

The sneakers are free from any sort of leather and polyurethane, and the company has earned PETA’s “Innovator for Animals Award” for the new product. According to PETA, the collection of sneakers from Reebok used leather on the heel and tongue of the shoe, which was changed into the more sustainable and ethical version after persuasion from PETA. The People for the Ethical Treatment of Animals have urged Reebok to phase out the use of leather because of the horrors it forces on cows in the leather industry, among other unwanted implications.

“PETA is calling on retailers around the world to follow Reebok’s example and develop high-performance fabrics that spare cows terrible deaths and spare the environment toxic tanneries,” said Ingrid Newkirk, President at PETA.

“We like to say, we are ‘growing shoes’ here at Reebok.”

Speaking about the new product launch, Reebok Future’s head, Bill McInnis said: ultimately their goal is to make “a broad selection of bio-based footwear,” that is compostable post-usage, adding that the company would then use the compost in the soil to grow raw material for their next batch of production. “We want to take the entire cycle into account; to go from dust to dust,” he said.

Thanks to animal rights activists like PETA for urging industry leaders like Reebok to go vegan and sustainable. Watch the amazing video from Reebok here, introducing the shoes in a beautiful visual narrative where cotton and corn plants are bearing shoes. What do you think about PETA’s urging to Reebok, and Reebok bringing to life the magical vegan sneakers? Comment below.

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Debayan Paul

Digital Writer | West Bengal, India | [email protected]



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