Research Shows Interest In Veganism Is Surging Around The World
With close to 400,000 people signing up for Veganuary this year, interest in veganism is evidently growing in the UK. Recent research suggests that this is far from just a UK-based trend, and that interest in veganism is surging all around the world.
Data collected from Google has illustrated that online searches for “veganism” have doubled in the US since 2015. Additionally, interest in this search term has tripled in Spain, France, and Australia, and has more than quadrupled in Sweden in the same time frame.
Israel, New Zealand, and Austria have also seen Google searches for “veganism” grow steadily since 2004.
The global plant-protein market is currently valued at $10.5 billion, and is predicted to increase to $16.3 billion by 2025 — demonstrating that this trend is set to continue.
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The Veganism Trend
A study from market research group YouGov shows that of the 59 percent of people in the US who are trying to eat less meat, most of them are doing so to tackle climate change. Only five percent of 18 to 24 year olds who participated in the study claimed to do so for animal welfare reasons.
Six percent of study respondents said they are eating less meat because vegans are “trendy.”
Do you think this increase in popularity is set to continue? Let us know in the comments below!
Tags: Australia, Austria, Canada, France, New Zealand, Sweden, uk vegans, vegan diet, vegan food, veganism, veganuary