Sweet Earth Foods Sells To Nestle As Vegan Food Market Explodes
Sweet Earth Foods Sells Company to Nestle.
Kelly and Brian Swette are no strangers to the food industry, and routinely discussed the impact on the environment that our food supply was having. When their daughter became a vegetarian in high school, it encouraged the entire family to do the same.
“We had turned our diet around and found that as satisfying as it is personally, it’s a little bit challenging to make because there’s a lot of chopping and cutting and a lot more complexity involved in trying to get healthy food that’s also delicious,” Kelly told Entrepreneur. “So, it seemed to me that there was an opportunity to combine my passion and interest in cooking with sustainability.” And so began the story of Sweet Earth Foods.
The duo trademarked Sweet Earth Natural Foods and went onto produce a healthy and convenient vegan food line. Five years later, in 2017, the husband and wife team sold the company to Nestle for an undisclosed sum. It was a notable investment in plant-based foods, which the food giant estimates will become a $5 billion market by 2020.
“[Nestle is] interested in our point of view on organic, sustainability, nutrient density and all these things that we’re talking about,” Kelly Swette said.
Kelly and Brian — who remain in their positions of CEO and president of Sweet Earth Foods, respectively — continue to control day-to-day operations of the company. “Everything I have done has prepared me for this job,” Kelly Swette says. “All of those steps were absolutely essential.”
The company currently sells about 60 products, including burritos, sandwiches, veggie burgers, bowls and most recently, pizza. Many of its products feature seitan, a meat replacement made of wheat gluten. The brand is sold in more than 10,000 stores, including Whole Foods and Target.
As the plant-based food market heats up, we expect to see a lot more smaller companies emerging into the food industry, and hopefully, a lot less animal suffering.
Will you continue to support Sweet Earth Foods? Let us know in the comments below!
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