Tesco, getting ahead of the Christmas shopping, has doubled their vegan options for shoppers due to the unrelenting demand for more options. In an announcement on their website. Tesco has acknowledged that due to the diet changes of their customers, it has shaped their business model by 25 per cent.
Thanks largely in part to plant-based grassroots efforts such as Meat Free Mondays throughout the year.
On the menu this year, they will have a Portobello Mushroom Wellington that is made with spinach and cranberry, finished off with a puff pastry.
The delight doesn’t stop there, they also announced a Festive Nut Roast with a mulled wine and cranberry glaze.
I can hear a lot of other countries wishing we had a Tesco right about now!
Tesco recently announced that chef Derek Sarno would be joining the retailer as director of plant-based innovation, with a focus on helping customers enjoy more plant-based food by putting it center stage like never before.
Derek Sarno said
“This year, Tesco’s Christmas campaign celebrates the many ways we come together at Christmas, and with the quality of vegetarian and vegan food now so good there may even be squabbles across the dinner table over who gets what.”
It doesn’t come as a surprise that Tesco has taken this savvy business decision and offered up vegan options to their customers, especially as the British Dietetic Association announced last week, that the medical community should advise patients to live on a whole food plant-based diet.
With other British companies offering up vegan options, such as Pizza Hut’s decision to have vegan pizza available in every one of their British locations, and LUSH Cosmetics aiming to become a fully ethical vegan corporation.
In Britain, three out of ten people have declared their reduction in meat consumption in the last year, with Lynne Elliot, the Chief Executive of the Vegetarian Socity commenting, that
“With demand for vegetarian and meat-free alternatives rising, it’s great to see supermarkets across the UK like Tesco working hard to keep their customers happy and increasing their vegetarian range.
So pass the Tofurky, it’s starting to look like a very merry Christmas!