Retail giant Tesco to launch ‘breakthrough’ vegan steak nationwide.
Vegans of the UK rejoice! Retail giant Tesco is set to launch a new vegan steak across 400 stores nationwide. The plant-based steak from Dutch manufacturer Vivera has been described by its creators as being ‘barely distinguishable from real steak’ in taste, smell and texture.
The steak, made from a combination of wheat and soy called ‘Vivera Plant-Based Steak’ will be available in Tesco stores from May 21st. Several large supermarket chains across the Netherlands will follow in June 2018, and from the second half of the year onwards, Vivera will also start to market the vegan steak in other countries across Europe. They will start with Germany, France, and Italy.
READ MORE: TESCO DOUBLES VEGAN OPTIONS
In a statement from the brand, they stated “Vivera announces that it, as the first company in the world, will bring the 100 percent plant-based steak to market. Vegetarians, vegans, and flexitarians will be able to enjoy this ground-breaking product. Vivera has already started production and expects to produce several million pieces in 2018. Vivera has a current production of more than 1 million meat replacements a week, making it one of the three largest producers in Europe. The company sees a strong growing international demand for plant-based products. Vivera has been one of the founders of meat alternatives in Western Europe since its foundation in 1990.”
Commercial manager of Vivera, Gert Jan Gombert said in a statement to Plant Based News,
“A large group of vegetarians, vegans, and flexitarians has been very interested in such a product for years. With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product. The smell, taste, and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers. It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.”
RELATED: ALDI RELEASES VEGAN FOOD LINE
READ MORE: ANOTHER VEGAN COMPANY BOUGHT OUT
UK retailer Tesco has made huge leaps in bringing plant-based foods to their shelves this year, starting with the major launch of its ‘Wicked Kitchen‘ line in January, which was developed in a collaboration between chefs Derek and Chad Sarno.
Are you excited about this new vegan steak? Let us know in the comments below!