Credit: Prada Logo- @Prada/ Twitter

Upscale Fashion House Prada Declares to Go Fur-Free from February 2020

by | May 24, 2019

In a landmark decision taken by one of the world’s most sought-after and upscale fashion brands; Prada has officially announced they’ll ditch animal fur in their designs and application in any product. Indeed a trailblazing declaration and more should follow. Know more here.

Upscale Fashion House Prada Declares to Go Fur-Free from February 2020
Credit: @Prada/ Twitter
Upscale Fashion House Prada Declares to Go Fur-Free from February 2020

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Upscale Fashion House Prada Declares to Go Fur-Free from February 2020

The landmark decision comes as animal fur continues to fade out from the fashion scene. Prada, being one of the most acclaimed names in the industry, proves the way around. The Fashion group has reportedly announced that they’ll stop the application of animal fur in any dynamics of their products, starting from February 2020, post the brand debuts their 2020 Spring/Summer Woman’s collection.

Credit: @Prada/ Twitter
Prada Declares to Go Fur-Free from February 2020

As of now, Prada uses animal fur in some of its product. The furs are often derived from rabbits, foxes, and minks which are subjected to heights of cruelty and torture, ultimately leading to death. However, the fashion house will not stop selling the existing stocks that have fur incorporated, reports BBC. The change will reportedly be reflected in Prada Group’s other brands as well, like Car Shoe, Miu Miu and Church’s. Speaking about the decision, Miuccia Prada who heads the fashion chain, rightly stated-

“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products”

Miuccia Prada via

The Call of the Compassion

Good few leading fashion houses in recent times have opted out organic fur from their repertoire. The Humane Society International/ UK has been calling for the end of animal fur in fashion through their #FurFreeBritain campaign. It is backed by a number of celebrities. The director of fashion policy at The Humane Society United States- PJ Smith was quoted as saying-

“With Prada’s fur-free announcement, one of the biggest names in fashion just became a leader in animal welfare and innovation for generations to come.”

PJ Smith via
Image by Mittmac from Pixabay
Prada Declares to Go Fur-Free from February 2020

Huge luxury brands like Gucci, Burberry have already announced their shift from animal fur. Gucci ditched fur back in 2018 and Burberry has announced their plans to ditch fur in their goods, according to BBC. Big names like Michael Kors, Versace and Chanel and few others are the ones who have taken to the more compassionate road.

The more we say about the predicaments of animal fur, the less it will be. Foxes are trapped in the utterly inhumane steel jaw trapper to get their fur. The mother fox would be out for food, often having babies eagerly waiting for her return. She will stay caught in the trap until the workers come and fetch her to decorticate. The torture follows with other animals like raccoons, coyotes and other fur animals.

Certainly, it goes without saying, that all the fashion houses in the world should turn away from any use of animal fur and products. Prada’s decision empowers the whole fur-free movement. We hope to see others following the suite. What do you have to say about Prada’s announcement? Let me know in comments.

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Debayan Paul

Digital Writer | West Bengal, India | [email protected]



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