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23% Of US Consumers Are Making More Vegan Choices During COVID-19 Lockdown

by | May 5, 2020

A recent survey has revealed that 23 percent of people in the US are making more vegan choices amid the coronavirus outbreak.

The survey was conducted by Self.inc to discover how food preferences are changing during the pandemic.

The results also revealed that 25 percent of people are eating less during the lockdown, and that one in three people are working on improving their cooking skills. US consumers have also shared that grocery shopping costs are up by 128 percent on average — adding up to an extra $69 a week.

Additionally, one in three survey respondents claimed to be “eating more junk food than ever” as they stay at home.

vegan choices self inc survey
Almost a quarter of people are making more plant-based choices (Provided/Self.inc)

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Vegan Food In Lockdown

The data from Self.inc revealed that those aged between 18 and 24 years old are the most likely to be making more vegan choices at this time. People aged between 55 and 64 were the next most likely to be choosing plant-based options.

In an email to Raise Vegan, dietician Sherena Jaramillo explained that this change could be because “these are the items that tend to be most shelf stable. For example, nuts, beans, rice, quinoa, are proteins that last longer than animal based products.”

“It’s No Surprise”

“Plant based foods are seeing an annual growth of over 11%” said James Garvey, CEO of Self.inc, in an email to Raise Vegan.

“With people having more time indoors, it’s no surprise that many are taking this time to craft new meals without animal products.”

“As consumers change their eating habits, innovation will always follow and we look forward to seeing how purchasing decisions continue to change once the pandemic is over.”

Are you surprised by the survey results? Let us know your thoughts in the comments below!


One Response to “23% Of US Consumers Are Making More Vegan Choices During COVID-19 Lockdown”

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