Beaumont Costales Files Lawsuit Against LaCroix Water
LaCroix water may not be as natural as you thought as a new lawsuit filed by Beaumont Costales claims they use artificial ingredients, including a chemical used in cockroach insecticide.
On October 1st, 2018, it was announced that Beaumont Costales are filing a class action lawsuit against LaCroix water’s parent company, National Beverage Corporation. The lawsuit is being made on behalf of Lenora Rice and others who were injured by the popular brand’s false claims to be “100% natural.”
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The filing states that testing has revealed LaCroix contains a number of artificial ingredients, including a chemical called linalool, which is commonly found in cockroach insecticide. The company has seen massive growth in the last few years as many people look for ‘healthier’ beverage and food options.
The plaintiff, Ms. Rice, was led to purchase the sparkling water because of claims made on the packaging, website and other advertising that the product was “naturally essenced,” “all natural,” and “always 100% natural.” However, some of the ingredients in LaCroix have been identified by the Food and Drug Administration as synthetic.
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Some of the chemicals include limonene, which can be known to cause kidney toxicity and tumors, linalool propionate, used to treat cancer, and linalool, which is a chemical found in cockroach insecticide.
The lawsuit also states that both LaCroix and National Beverage are aware of the synthetic chemicals found in the sparkling water, yet they intentionally mislead consumers into believeing their product is “all-natural” as a way to drive up their sales.
In a statement released on Monday, National Beverage denied all allegations of synthetic chemicals being present in the sparkling water, and said the lawsuit was filed without basis in fact or law regarding the natural composition of their waters.
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The statement read; “Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors. There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors.”
National Beverage called the lawsuit “defamatory and intended to intentionally damage National Beverage and its shareholders.”
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