Ursa Major, a Modern Approach To Vegan Skin Care
In a pivotal geographical shift and in pursuit of a more stress-free, healthy lifestyle with greater proximity to nature, Oliver Sweatman and Emily Doyle moved from New York City to Burlington Vermont, where they founded skincare brand Ursa Major. Offering numerous products for face, hair, and body, the company produces primarily vegan products and all cruelty-free. Raise Vegan chats a bit with Alisha Stommel, Marketing Coordinator for the brand history, ethos, and principles.
Raise Vegan: Can you tell us more about the brand’s history and how the company’s ethics back up the name “Ursa Major” and finding your true north?
Alisha: Few things matter as much in life as finding your own true north: navigating towards the places, people and experiences that make you feel truly alive. For our co-founders Oliver and Emily, that meant leaving the big city and moving north to Vermont in search of a healthier, more balanced lifestyle closer to family and the great outdoors. It also meant starting Ursa Major (‘The Great Bear’ in Latin), their way to help friends (and their friends…) make the switch to delightful, plant-powered skincare.
Ursa Major – Finding Your True North
Raise Vegan: What are the founding principles behind Ursa Major?
Alisha: We’re not some huge, soulless company churning out cost-optimized products to maximize our bottom line. We’re doing this because we’re obsessive about the craft of making awesome natural skin and body care products, nothing less.
Raise Vegan: What does “self-care” mean to you and how do your products promote individuals to take care of themselves?
Alisha: We strive to formulate hard-working products that do more in less time so you can get out the door and enjoy what really counts. No complex, mandated multi-step routines here – just grab what you need and go.
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