Cake Beauty- Vegan Makeup Brand Launching In the US

by | November 19, 2018

The award winning former Canadian and now  MAV Vegan makeup brand, Cake Beauty- with its collection of cruelty free make-up line, hair and skin care range, and body and bath products, is set to launch in US’s retail stores in Nov 2018.

vegan makeup brand
Credits: Pixel-Shot/ Shutterstock

Cake Beauty- a reputed Vegan Makeup Brand

Originally a Canadian brand, Cake Beauty was acquired by MAV recently. Cake Beauty now aspires to expand internationally, starting initially by offering selected hair care products in Rite Aid. More product launches and expansion world wide is expected in 2019.

As reporter by CISION, Heather Reier-Creative Director and Founder of Cake Beauty,has been quoted as saying, “I have always been in love with all-things beauty, but I found myself on a constant search for indulgent and playful products that were also natural and cruelty-free.”She further adds, “When I launched the brand 15 years ago, there just wasn’t anything out there like that.  I’m thrilled that our partnership with MAV Beauty Brands has provided us with the opportunity to expand and bring our fun (yet safe and affordable) products to the US!”

Back in 2003, there were almost negligible cruelty free Vegan beauty, body and bath products in the market. Heather sought to fill this void with her completely natural, high performance driven, and indulgent line of products. She initially started out of her home kitchen in Ontario and gradually her line of body and bath products collection achieved a cult status among beauty product lovers. Over the time, the Cake Beauty’s assortment has expanded into specialty items too, including hair care and makeup range. The central idea behind Cake Beauty’s exclusive and winning collection has always been: creating and presenting high performing natural products without harming a single living being. Presently, Cake beauty is emerging as a reputed vegan makeup brand in the market with its extensive collection of cruelty free beauty and bath products.

From November 2018 onward, Vegan makeup beauty product lovers can purchase select Cake Beauty’s products at Rite Aid stores or order online directly from their online store at

Are you excited with the launch of a new vegan makeup brand in the US? Let us know below in the comments.

Categories: News, Uncategorized


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