Dove Adding Their Name To Certified Cruelty-Free Cosmetics

Oct 8, 2018 4:00 PM

Unilever is taking a stance against animal testing, and now Dove is adding their name to PETA’s cruelty-free cosmetics list and getting their leaping bunny logo.

Dove, one of the most widely recognized brands worldwide for personal care, are now joining the ranks of other brands who will proudly display the cruelty-free cosmetics leaping bunny logo by banning all tests on animals anywhere in the world.

Consumer giants Unilever, which owns the Dove brand, has also announced that it has banned all tests on animals that are not required by law for all of their products. This new stance has landed the company on PETA’s list of companies ‘Working for Regulatory Change,’ a category which recognizes companies that will only test on animals when they are explicitly required by law.

Not every company can get on this list, they have to be completely transparent with PETA regarding what tests have been conducted, and why, and they must prove they are working to promote the development, validation, and acceptance of non-animal testing methods.

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Dove does not test on animals and for the last 30 years, we’ve used alternative non-animal methods to test the safety of our products 👩‍🔬 Dove is certified cruelty-free by PETA. Our packs will carry @peta’s cruelty-free logo, so you can trust the Dove products you love are made with care. Real beauty is cruelty-free. #Dove #RealBeauty #CrueltyFree #BeautyWithoutBunnies #PETA #DoveCrueltyFree #RealBeautyIsCrueltyFree
A post shared by Dove Global Channel 🌎 (@dove) on Oct 9, 2018 at 2:21am PDT

The news of Unilever’s decision comes quick on the heels of a ban in the state of California that will prohibit the sale of cosmetics that were tested on animals. This was seen as a huge step forward in the fight to get more companies to adopt more cruelty-free cosmetics practices and it seems like the big brands are listening.