IKEA Drops Meat From Christmas Menu & Adds Vegan Options
Swedish company IKEA has announced that shoppers will be able to enjoy a totally meat-free menu across the UK this Christmas.
This is the first time that the furniture giant will offer exclusively vegetarian and vegan options to festive consumers.
“As part of our commitment to supporting our customers to live healthier and more sustainable lives, we have decided to launch our first-ever ‘Meat-Free Christmas’ in our restaurants,” IKEA said in a statement.
“We know that Christmas dinners are an important part of the festive season, and we really want to encourage our customers to try something new this year. Both of our meat-free dishes are packed full of flavor, to showcase how more sustainable options can be just as tasty.”
The decision to move away from meat is the latest effort from IKEA to be more sustainable. The furniture giant is also putting an end to single use plastics at stores from 2020.
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Vegan Options On The Menu
The new meat-free menu will be available from November 4 and can be included with the existing £5 lunch deal, which includes a main, a drink, and a dessert.
One of the new main dishes is Vegan Root Vegetable Tart Tatin, served with roasted vegetables. Vegan mince pies are among the dessert options available, as well as a vegetarian Brie and Cranberry Open Tart.
“This is another step forward in our journey to offer delicious food for the many people, also supporting those customers who are taking a more flexitarian approach to eating and reducing their meat consumption” said IKEA.
“50 percent of all the hot meals served in our restaurants are now plant based, vegan, or vegetarian.”
What’s your favorite dish at IKEA? Let us know in the comments below!
Tags: Christmas, festive season, healthy eating, IKEA, Sustainability, vegan, vegetarian meals