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Meat-Eaters Offered $2,500 To Go Vegan For 30 Days

by Alix Coe | July 30, 2020

Vegan fitness brand Vegan Liftz is offering three meat-eaters the chance to earn $2,500 by going plant-based for 30 days.

The brand — which is a fitness resource platform — wants to highlight the health and fitness benefits of ditching animal products.

Ahead of the offer, Vegan Liftz conducted a survey to determine which US states consume the most meat. Following the results of the survey, only meat-eaters from Mississippi, Iowa, Nebraska, Texas, and Indiana can apply.

“To Debunk Any Myths”

“Our main aim at VeganLiftz.com is to debunk any myths out there around veganism and help our community educate themselves on a plant-based lifestyle,” said Jason Hughes, founder of Vegan Liftz, in an email to Raise Vegan.

“We’re super excited to hire our three carnivores and to see the results of the study,” he added.

“To get maximum results, we think it’s important to hire people who have previously eaten a lot of meat and so our research into the top meat-loving states of America came in handy here.”

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• GOVERNMENT REPORT PRAISES PLANT-BASED FOOD AND WARNS AGAINST MEAT
• BLACK VEGAN ATHLETES AT THE TOP OF THEIR GAME

Go Vegan For 30 Days

Applicants must be aged 18 to 60 years old with no underlying health conditions. They must also have adhered to a “meat-heavy diet” for at least one year.

The fitness brand will ask the three successful candidates to follow a set plant-based diet plan, and to keep an account of their experience.

At the end of the 30 days, the results will be used to provide online case studies to teach people about veganism.

Do you think this experiment will produce positive fitness results? Share your thoughts with us in the comments below!

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