(William Howard/shutterstock.com)

PETA Cancels Vegan Ad Campaign Amid COVID-19 Concerns

by | March 17, 2020

In a recent press release, PETA announced it would not be going forward with an ad campaign telling people to kiss vegans due to fears of the spreading coronavirus, COVID-19.

The campaign was slated to go out in time for St. Patrick’s day in Boston, and a number of other cities.

Instead PETA decided to cancel it over concerns that COVID-19 could be spread through a kiss on the cheek, citing a recent NPR article on how the virus is spread. 

Pigs at a factory farm
Coronaviruses can be transmittable from animals to humans (Mark Agnor/Shutterstock.com)

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The press release also noted the connection between outbreaks of viruses and animals being kept for food, pointing out that influenza and coronaviruses can be transmitted from nonhuman animals to humans. 

PETA Executive Vice President Tracy Reiman stated,“With COVID-19 a worry across the country, people should not be kissing vegans but joining them, because a meat market is where this virus originated.” 

“PETA is urging anyone who still fancies flesh to add deadly animal-borne diseases to the long list of reasons to go vegan.”

While Business Insider, NBC, and CNN have all noted that the virus may have first passed to a human in a Wuhan “wet market,” evidence is not conclusive at this point. 


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