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The Real MEAT Act Aims To Stop Vegan Products Being Labelled As Meat

by | October 30, 2019

A new bill known as The Real MEAT Act has been proposed by lawmakers in the US. The alleged aim of the bill is to prevent confusion around plant-based products.

The Real Marketing Edible Artificials Truthfully Act was recently introduced by Roger Marshall and Anthony Brindisi. They argue that the lack of federal regulation has enabled “marketplace confusion and consumer fraud.”

The new legislation is asking for limits to be placed on how plant-based food companies can use words that traditionally depict animal products. It proposes that such foods be made to use the term “imitation” on the packaging. 

The bill is also asking that a statement be printed on the packaging of meat-free products to declare that they do not contain meat.

vegan meat product labelling
Plant-based products could soon face new labelling regulations (Source: calimedia / Shutterstock.com)

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“No one is trying to trick consumers into thinking they are buying meat from animals” said Michelle Simon, the executive director of the Plant Based Foods Association. 

Jennifer Houston, President of the National Cattlemen’s Beef Association defended the bill, stating that “Consumers need to be protected from deceptive marketing practices, and cattle producers need to be able to compete on a fair, level playing field.”

Do you think a meat eater has ever bought a plant-based burger by accident? Let us know in the comments below!

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