Tofurky Brand Takes Stand Against Arkansas Product Labeling Laws
Turtle Island Foods, the brand best known for its trademark Tofurky, is taking a stand against new Arkansas laws which restrict the labeling of vegan products.
Together with the American Civil Liberties Union (ACLU), Turtle Island Foods has challenged Act 501, which came into effect this week, and prevents plant-based brands from using the word “meat” and related terms, like “pork,” “ham,” “hot dog,” or “sausage” to describe their products.
For Tofurky, the new laws mean stickering products to meet legislative requirements, or changing all packaging to comply. Otherwise, it runs the risk of being fined, or will have stop selling in the state altogether.
The ACLU has filed a Claim for Injunctive Relief against the State’s Bureau of Standards. It argues that Act 501 violates the First Amendment’s Free Speech Clause, the Fourteenth Amendment’s Due Process Clause, and the dormant Commerce Clause.
According to Act 501, it’s intended to prevent consumers from being misled or confused by the labeling of plant-based products.
Tofurky CEO Jaime Athos, on the other hand, maintains that consumers know what they’re buying.
“When consumers choose plant-based foods, it is not because they are confused or misled,” he said in a statement sent to NBC.
“It is because they are savvy and educated about the health and environmental consequences of eating animal products.”
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Tags: Act 501, Arkansas, Law, plant based, Policy, Tofurky, US, USA, vegan