Veganism Is Exploding Into Chinese Mainstream
The vegan market worldwide is exploding at an incredible rate, and the rise in plant-based eating is seeing an impressive growth in the Chinese mainstream.
South China Morning Post, one of the biggest news networks in the country, reported that the nation was expecting a huge rise in veganism over the next few years if trends continue as they have been. According to the news site, the vegan market was expected to
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This massive growth in veganism will be the fastest growth rate internationally for the time period, and hints at a huge shift in the consumer habits in Asia. As is the current trend with the rest of the world the explosion of veganism into the Chinese mainstream is being led mostly by millennials and younger people.
Asia is predicted to be a huge key player in the international global vegan movement with more and more plant-based companies recently introducing their products to several locations all around the continent. Leading the movement in Asia is Hong Kong, partly due to David Yeung, who introduced China’s version of ‘Meatless Mondays’ called ‘Green Mondays.’
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He also worked to help create the supermarket chain Green Common, an entirely plant-based store. The store has been serving the Beyond Burger, called the ‘Future Burger’ in Asia, in another bid to try and push veganism more into the Chinese mainstream.
China is a huge economy, and home to 17% of the world’s population, however, they only have around 7% of the worlds arable land. Plant-based proteins take up far less land than the meat and dairy industries and are a much more efficient way for the Chinese population to get the food they need to sustain such a huge economy.
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Asia traditionally has focused on a diet rich in plant-based proteins and fish, although in recent years there has been an increase in the interest in western diets and this has lead to an increase in the consumption on animal products. This recent shift in dietary habits in the Chinese mainstream seems to show that the younger generation
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