Bad News for Dairy Farmers!
Too Much Cow’s Milk Not Enough Takers
Two years ago there was a high demand in organic cow’s milk and it looked like a lucrative decision to organic dairy farmers. Fast forward to the current market and you’re looking at an oversupply with no foreseeable increase in demand.
The dairy industry is now scrambling to make up for the loss. It is so concerned with the popularity of plant milk that it’s creating a $500 million campaign to appeal more to consumers. Their efforts look pointless.
According to Innova Market Insights the worldwide plant milk market is estimated to reach $16 billion by 2018. Dairy alternatives are no longer only being consumed by people with allergies and intolerances. People are waking up and realizing the health risks and animal cruelty that go along with dairy consumption. Plant milk companies are listening to the demand and are providing a plethora of options; delicious, better for you, cruelty free and better for the environment; pretty much a no-brainer.
According to Fortune Magazine, many organic dairy companies and farmers are looking into producing cheeses, yogurt, butter and creamers with their surplus in hopes of recovering. Others are trying to stay afloat by purchasing plant based milk brands. Earlier this year Dean Foods Co., the largest dairy producer in the U.S., bought stake in plant-based milk and yogurt brand Good Karma foods. Danone, producers of Dannon yogurt also purchased the company behind Vega, So Delicious! And Silk; WhiteWave Foods.
As the trend seemed to be in 2017 with Garden of Life and Daiya, will plant-based companies continue to be bought out by Big Corporations?
Tags: almond milk, cruelty free, dairy free, plant based, plant milk, vegan