Beyond Meat Hints At Price Drop As Production Begins In Europe
Vegan food company Beyond Meat has begun production of its products in Europe — a move that the brand says will bring costs down.
The company has started co-manufacturing at an existing facility in Zoeterwoude, the Netherlands, and has also announced plans to open its own vegan food factory — in the Dutch town of Enschede — later in the year.
“This latest investment in production capacity reflects our continued commitment to serving global markets,” said Ethan Brown, CEO of Beyond Meat.
“Improve Our Cost Structure”
“Our new facility in Enschede will not only bring production closer to the consumer, representing an investment in the markets and communities we serve, but is expected to allow us to leverage local supply chains, improving our cost structure and sustainability of operations.”
“We are excited to take this next step in bringing the nutritional and environmental benefits of our plant-based meats to the European consumer.”
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The European expansion marks the first time Beyond Meat has produced its vegan food products outside of the US.
As of this year, the plant-based meat alternatives are available at approximately 94,000 outlets across 75 countries.
Do you think the expansion will encourage more people to give Beyond Meat products a try? Share your thoughts with us in the comments below!
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