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Beyond Meat To Launch Vegan Burgers In Chinese Supermarkets

by Alix Coe | July 2, 2020

Vegan brand Beyond Meat is set to launch its plant-based burgers in Shanghai this weekend — marking the first time the company has entered the retail market in China.

The Beyond Burger has been available at a number of food outlets in the country since earlier this year, with Starbucks, Taco Bell, Pizza Hut, and KFC all serving the vegan meat alternative.

“A Critical Part Of Our Success”

“We are proud to partner with Alibaba’s Freshippo, a dominant player in the retail space, to introduce our hallmark Beyond Burger to home cooks throughout China,” said Ethan Brown, founder and CEO of Beyond Meat, in an email to Raise Vegan.

“We know that retail will be a critical part of our success in China, and we’re pleased to mark this early milestone within a few months of our market entry.”

Following the Shanghai launch, the burgers will become available at select stores in Hangzhou and Beijing in September.

beyond meat vegan burger — *The burgers will be on sale at 50 supermarkets in Shanghai (Beyond Meat/Provided)*

Beyond Meat In China

Although China is the world’s biggest consumer of meat products, a growing trend towards plant-based food has emerged in the last few years.

“Beyond Meat and Freshippo share a vision of bringing innovative shopping experiences and products to our customers,” said Jiayu Zhao, senior director of Freshippo, in an email to Raise Vegan.

“We have seen a growing interest in plant-based meat among our shoppers and look forward to offering more Beyond Meat products in the future.”

Do you think the Beyond Burgers will be a hit in China? Share your thoughts with us in the comments below!

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