Impossible Foods Launches Plant-Based Sausage At 30 Top Diners In The US
Plant-based meat company Impossible Foods has launched the Impossible Sausage at 30 of the best diners in the US.
The diners — ranked best by review website Yelp — added the meat-free sausage to menus on June 29. The expansion comes just a week after Starbucks debuted its Impossible Sausage breakfast sandwich at the majority of its US locations.
“A Warning To Incumbent Meat Producers”
“We launched Impossible Burger in 2016 at America’s best restaurants, when consumers were just starting to get a taste,” said Dr. Patrick O. Brown, founder and CEO of Impossible Foods.
“By the end of 2016, we had expanded to a grand total of four restaurants. By contrast, Impossible Sausage went from zero to 20,000 restaurants in the first half of 2020 alone.”
“A clear bellwether for growth and a warning to incumbent meat producers.”
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The plant-based protein company was founded in 2011, and has since become available at grocery stores and food outlets across the US.
Impossible Foods states that this year its plant-based sausage experienced “an unprecedented pace of growth,” and is already available at more than 20,000 locations nationwide.
“Socially Conscious Decisions”
“Plant-based meat has experienced a significant rise in consumer interest on Yelp as we’ve seen a 140% increase in review mentions of ‘plant based’ over the past two years,” said Tara Lewis, a Yelp trend expert.
“In fact, Impossible Burger was one of Yelp’s biggest food trends in 2019, and we don’t see that slowing down anytime soon.”
“Consumers are looking to make socially conscious decisions when it comes to dining out and, with our curated list of top diners, they’ll know just the place. We’re thrilled to highlight some of these incredible local spots.”
Do you think the plant-based sausage will be a hit at these diners? Share your thoughts with us in the comments below!
Tags: Fast Food, food outlet, Impossible Foods, Impossible Sausage, meat-free, plant-based food, Plant-Based Protein, US diners, Yelp