By Sheila Fitzgerald/shutterstock

Herbal Essence Vows To End Testing Their Products On Animals Globally

by | February 25, 2019

Herbal Essence vows to put an end on animal testing joining the league of animal-friendly brands soon. Read ahead to know more…

People for the Ethical Treatment of Animals has certified Herbal Essence shampoo as a cruelty-free brand. Humane Society International announced this week that P&G had joined its campaign to ban testing on animals for cosmetics in all major global markets.

Herbal Essence Vows to End Testing their Products on Animals Globally
By Mongkolchon Akesin/shutterstock
Herbal Essence Vows To End Testing Their Products On Animals Globally

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Herbal Essence Vows To End Testing Their Products On Animals Globally

Proctor & Gamble stopped animal testing on all of their beauty products a few years ago, but some of their suppliers continued to test their ingredients on rabbits and rodents.

The Humane Society estimates a half million animals are still used in product testing, much of it happening in China and Europe. The cosmetic company currently sells its products in China, where animal testing is still mandatory for some products, but they are said to be working within Chinese regulations to avoid animal testing.

Herbal Essence is working with PETA International Science Consortium to develop safe methods of testing products that do not involve testing on animals. Herbal Essence will soon be able to have the cruelty free bunny logo on all of their hair care products.

Vice President of Global Herbal Essences, Lisa Jennings claims that the company has been a pioneer in alternative testing methods that don’t use animals. Jennings says that the company is proud to have passed PETA’s rigorous verification process in order to be included on their list of cruelty-free brands.

Proctor & Gamble aren’t the only company to fall in line thanks to a little pressure from PETA. Dove banned the testing of its products on animals last year and are currently in the process of changing their packaging to show PETA’s cruelty-free bunny logo.

With the Herbal Essence vows to stop testing products on animals, there’s hope more companies will look forward to attain the cruelty free logo.

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Julie Nealon

Associate Editor, New York USA | Contactable via [email protected]



One Response to “Herbal Essence Vows To End Testing Their Products On Animals Globally”

  1. Lucy Post
    February 25th, 2019 @ 1:42 pm

    Such wonderful news! It’s only a matter of time before the remaining few holdouts follow suit. There is no excuse for testing “beauty” products on animals.

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