(Marco Canoniero/Shutterstock.com)

Lewis Hamilton Appears In Mercedes-Benz Campaign Promoting Veganism

by | July 30, 2020

In a story broken by PBN, Mercedes-Benz has released a new campaign video featuring Lewis Hamilton talking about sustainability and going vegan.

In the video, the vegan racing car driver shares his experience of being doubted throughout his life, and speaks about how he wants to contribute to a more sustainable world.

“A Greener World”

“Pretty much every driver in the past has just been a driver – has won championships or whatever it may be. But how can you give back? How can you make a change?,” Hamilton said in the video.

“I took action to go vegan and raise awareness of a more conscious way of living,” he added.

“I’d like to look back and think I’ve helped change an industry to being diverse and forward-thinking and being a part of the change for a greener world.”

Mercedes-Benz is working towards becoming a carbon neutral company over the next two decades.

“A Future Of Carbon Zero”

“At Mercedes-Benz, reinventing mobility is at the heart of what we do,” said the car manufacturer in the video.

“It has always been our mission, and it’s what we’re working on today – with all our efforts, towards a future of Carbon Zero.”

lewis hamilton vegan racing driver
Lewis Hamilton transitioned to a vegan diet in 2017 (cristiano barni/Shutterstock.com)

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Lewis Hamilton & Veganism

Hamilton has been using his expansive public platform to promote veganism and advocate for animals since 2017.

“Every person I have met who has gone vegan says it is the best decision they have ever made” Hamilton said of his lifestyle change.

“I think it’s the right direction and by letting people who are following me know, maybe that will encourage a couple of people to do the same thing.”

Head to YouTube to check out the Mercedes-Benz video and let us know what you think in the comments below!


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