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Meat-Eaters Account For 89 Percent Of Vegan Product Sales

by | November 18, 2019

A study by The NPD Group has suggested that 89 percent of plant-based products are sold to people who are neither vegetarian or vegan.

Of the people who participated in the study who claim to regularly consume plant-based foods, 89 percent say “they’re not vegetarian or vegan — they just like variety in their diets.”

The market research group has shown that people born between 1981 and 1986 favor plant-based products the most. Additionally, those born between 1965 and 1980 also have an elevated interest in meat-free and dairy-free options.

“Meat alternative providers, particularly in the burger plant-based category, have done a good job on the taste front” explained Darren Seifer, an analyst at NPD.

Seifer also praised manufacturers for “making vegetables reproduce the meat-eating experience.”

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Plant-based burgers are a now popular choice when eating out (Source: Rogozhina Elena/Shutterstock.com)

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The research shows that meat-free burgers are a leading reason for the boom in plant-based product sales, and are an increasingly popular choice when dining out.

“Consumers like having the option of mixing plant-based dairy and meat alternatives with dairy and meat consumption,” said Seifer.

“Plant-based food consumption is not about rejecting traditional protein sources, it’s about having options.”

Are you surprised by the results of the study? Let us know your thoughts in the comments below!

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