Meat Loaf Goes Vegan "For Our Planet" For Veganuary

Marvin Lee Aday — or the musician best known as Meat Loaf — has teamed up with restaurant chain Frankie & Benny’s to go vegan for Veganuary. 

The 72-year-old meat-eater — who previously followed a vegetarian diet — has ditched meat once again to embrace the January challenge. 

Aday was approached by the restaurant chain to help promote its new Veganuary menu.

“I’d do anything for our planet,” said Aday, “and dropping meat for veg, even for just one day a week, can make a huge difference.”

Vegan At Frankie & Benny’s

The UK based chain has launched a new menu for Veganuary, which includes a full English breakfast, mozzarella-stuffed calzones, and a chocolate cake. 

“We wanted to encourage diners to swap meat for veg this January” said Elise Ash, Director of Strategy and Brand for Frankie & Benny’s.

“While we couldn’t convince him to rebrand to Veg Loaf, we’re just delighted he’s the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes.”

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Meat Loaf On Climate Change

Despite being prepared to drop meat from his diet to protect the planet, Aday has said that he “doesn’t believe in climate change.” 

He has also commented that he believes Greta Thunberg “has been brainwashed into thinking that there is climate change.”

Do you think Meat Loaf will stay vegan once Veganuary is up? Let us know your thoughts in the comments below!