Oat Milk Sales Grew By Nearly 700 Percent Last Year
Research commissioned by the Plant Based Food Association (PBFA) and The Good Food Institute (GFI) also illustrated that across a two year period oat milk sales increased by 1,946 percent.
The research revealed that the plant-based food market is now worth $5 billion.
“Not A Bubble Or A Fad”
“Clearly, plant-based is a lasting trend that is gaining power over time,” said Caroline Bushnell, associate director of corporate engagement at GFI.
“We see a steady rise in plant-based products year over year across regions, which indicates that this is not a bubble or a fad, but a real change in consumer behavior.”
“This is a tipping point, with so much product innovation yet to hit the market.”
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Oat Milk Popularity
The data from PBFA and GFI shows that plant-based milk now makes up 14 percent of all milk sales in the US.
Although almond milk is the most popular vegan alternative in the country — with $1.3 billion in sales last year — oat milk is the fastest-growing plant-based alternative.
The data also shows that of the households that purchase refrigerated milk, 75.6 percent of them have purchased plant-based milks two or more times.
Do you think dairy alternatives will continue to boom in popularity? Let us know your thoughts in the comments below!
Tags: almond milk, oat milk, plant based, Plant Based Food Association, plant based milk, plant-based products, The Good Food Institute, vegan milk, vegan options