(Photo: Irina Rostokina/Shutterstock.com)

Global Demand For Oat Milk Predicted To Double As Cow's Milk Growth Slows

by | February 6, 2020

Worldwide demand for oat milk is predicted to almost double over the next seven years as more people embrace plant-based eating.

Analysts have estimated that the global oat drinks market — which was worth $372.5 million at the end of 2019 — will be valued at $698.8 million by the end of 2027.

oat milk cows milk shopping
Consumers are increasingly making plant-based choices (Photo: Stokkete/Shutterstock.com)

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Demand For Cow’s Milk

Cow’s milk sales in North America and Europe are slowing alongside the growth of the oat milk market.

The Canadian Dairy Information Centre has revealed that “the per capita fluid milk consumption has slumped from 79.8 litres in 2008 to 65.2 litres in 2017 in the US.”

Similar drops in dairy sales have been observed in Canada and Mexico, with slightly less dramatic decreases seen in Germany, France, and other European countries.

oat milk latte
Oat is a popular alternative to dairy for plant-based coffee lovers (Photo: I love coffee/Shutterstock.com)

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Oat Milk Boom

Health-conscious shoppers have been a driving force behind the oat boom, however, it is increasingly becoming a mainstream choice.

A number of major coffee chains around the world have recently announced that oat milk is on the menu, or will be available soon — including Dunkin, Starbucks, and Pret a Manger.

Are you an oat milk fan already? Let us know what your favorite brand is in the comments below!


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