Retail Giant Promises To Take Entire Wine Range Vegan By 2022
British retailer Marks and Spencer (M&S) has committed to make all of the wines in its stores vegan by 2022.
M&S has its own private wine label — 70 percent of which is currently vegan.
Over the next few years, the retail giant plans to only work with winemakers who do not use animal derivatives during production.
“We’ve made this commitment as part of our overall aim to make M&S products more relevant to more customers and to take action to reflect their changing dietary demands” said Sue Daniels, winemaker for M&S.
“Obviously, such a large-scale commitment isn’t without its challenges – however we have been working on alternatives with winemakers for several years and have already seen radical changes in more traditional areas such as France and Spain” she added.
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Wine and other alcoholic drinks are often made using animal derived products, such as isinglass and egg albumin. Isinglass is a type of gelatin that is made from the bladders of fish, and egg albumin is a protein found in egg whites.
Alternative non-animal products are widely available and are being used by an increasing number of alcohol manufacturers.
Have you tried any vegan wine from M&S? Let us know what you think of it in the comments below!
Tags: alcohol, animal products, Marks & Spencer, plant based, vegan alcohol, vegan wine, wine