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Sausage Sales Down As Vegan Market Continues To Grow

by | November 25, 2019

Sales of sausages in the UK are in decline at a time when the plant-based food market is going from strength to strength. 

Research from the Agriculture and Horticulture Development Board (AHDB) highlighted that 29 percent of households are eating less sausage.

“Health perceptions around sausages…are struggling” the AHDB announced.

“64% of consumers think that sausages are fattier than other types of meat and there has been an increase in the number of consumers who link them with heart disease, high blood pressure and cancer.”

Sales of bacon have also shown a similar downwards trend, with a 5.3 percent drop in sales in the last year. This equates to 8,500 tonnes of bacon.

The report from the AHDB suggests that a good solution could be to “Inspire older, health-conscious consumers with healthier bacon meals such as salads.”

healthy meal bacon salad
The AHDB has suggested consumers might enjoy healthier meat-based meals (Photo: DronG/Shutterstock.com)

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Vegan Product Sales

As interest in healthy eating has grown, so too have sales of vegan food products.

Data shows that 23 percent of people in the UK now drink non-dairy milks, and that the UK meat-free products market is currently worth £474.5 million.

Last year in the UK, one in every six new products was labelled as being suitable for vegans.

The same positive change can also be observed in the US. Plant-based milks currently account for 13 percent of all milk sales in the country, with vegan meat alternatives taking two percent of all retail packaged meat sales.

Do you think this downward drop in meat sales will continue? Let us know your thoughts in the comments below!

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