(Photo: Timolina/Shutterstock.com)

Supermarket Giant Launches Affordable Vegan Range With 48 New Creations

by Alix Coe | January 2, 2020

UK supermarket chain ASDA has launched a brand new range of vegan products — ASDA Plant Based.

Included in the range are chilled and frozen products, such as tofu burritos and spring rolls, as well as ready-to-eat items.

“The demand for plant based products is growing at a rapid rate” explained Julie Wild, Own Brand Strategy Manager at Asda.

“Whether customers are vegan, flexi-tarian, or just want to cut down on their meat intake, the new range offers premium quality and great value, meaning customers won’t have to compromise a thing.”

With product prices starting at £1.50, ASDA claims that the range “has been designed to offer something for everyone, at affordable prices.”

asda uk supermarket — *The new plant-based range is available from today at select ASDA stores (Photo: Craig Russell/Shutterstock.com)*

Sustainable Vegan Products

In an environmentally friendly move, ASDA has ensured that the product packaging for all items in the range is kind to the planet.

Wild explained that “In a first for any retailer, all trays and sleeves packaging found in the Plant Based range is 100% recyclable, making it easier for our customers make sustainable choices.”

ASDA Plant Based — which is made up of 48 new items all approved by The Vegan Society — is now available in stores and online.

Have you tried anything from the ASDA Plant Based selection yet? Let us know what your favorite is in the comments below!