Supermarket Giant Launches Affordable Vegan Range With 48 New Creations
UK supermarket chain ASDA has launched a brand new range of vegan products — ASDA Plant Based.
Included in the range are chilled and frozen products, such as tofu burritos and spring rolls, as well as ready-to-eat items.
“The demand for plant based products is growing at a rapid rate” explained Julie Wild, Own Brand Strategy Manager at Asda.
“Whether customers are vegan, flexi-tarian, or just want to cut down on their meat intake, the new range offers premium quality and great value, meaning customers won’t have to compromise a thing.”
With product prices starting at £1.50, ASDA claims that the range “has been designed to offer something for everyone, at affordable prices.”
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Sustainable Vegan Products
In an environmentally friendly move, ASDA has ensured that the product packaging for all items in the range is kind to the planet.
Wild explained that “In a first for any retailer, all trays and sleeves packaging found in the Plant Based range is 100% recyclable, making it easier for our customers make sustainable choices.”
ASDA Plant Based — which is made up of 48 new items all approved by The Vegan Society — is now available in stores and online.
Have you tried anything from the ASDA Plant Based selection yet? Let us know what your favorite is in the comments below!
Tags: asda, frozen food, plant based food, plant-based products, recycling, sustainable food, The Vegan Society, UK supermarket, vegan food, vegan range