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Supermarket Giant Trialing Sustainability Store To Slash Plastic Packaging

by | January 17, 2020

Asda — one of the biggest supermarket chains in the UK — is trialing a “sustainability store”, with the aim of reducing plastic packaging.

The trial store will open in Leeds in May, and will feature refill stations at which customers can fill up their own containers with certain products, such as cereals, tea, and pasta.

“We’re on an ongoing quest to remove and reduce the amount of plastic in our business” said Roger Burnley, Asda chief executive.

“It’s a journey we can’t go on alone, which is why we invited our suppliers to innovate with us and I’m delighted that household names like Kellogg’s and Unilever have joined us in testing new ideas and approaches to sustainability.”

The store will also be removing plastic packaging from a number of other products, as well as setting up new recycling facilities.

The trial will initially run for three months, and if successful could be adopted at the hundreds of other Asda stores across the UK.

asda sustainability store
The supermarket chain is making changes to become more sustainable (Photo: Craig Russell/Shutterstock.com)

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Single use plastics — such as those used for food packaging — are known to be a serious contributor to environmental damage, with plastic pollution of the oceans reaching “crisis point.”

“Offering less packaging through refill initiatives at major supermarkets presents a massive step towards reducing the amount of plastic being thrown away” praised Daniel Webb of Everyday Plastic — a campaign group working to tackle the plastic problem.

What do you think of the new initiative by Asda? Let us know your thoughts in the comments below!

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