(Photo: Borys Palshkov/Shutterstock.com)

Tofurky Challenges Anti-Vegan Product Labeling Law

by | December 13, 2019

A federal court ruling in the US this week will allow Tofurky to continue marketing its plant-based products using words typically associated with animal meat.

Earlier this year, a bill was passed in Arkansas known as the “Truth in Labeling” bill. This new regulation stated that only products that are made from animals can use the word “meat” — and similar terms — on packaging.

A few months after the bill was passed, Tofurky raised a lawsuit against the state of Arkansas to challenge it, with support from the American Civil Liberties Union, the Good Food Institute and the Animal Legal Defence Fund.

“We are pleased that the court blocked this unconstitutional law from being enforced” said Jaime Athos, Tofurky CEO, after the ruling in favor of the company.

“Plant-based foods are increasingly popular with savvy consumers who understand the health and environmental consequences of their actions and it brings us no small joy that these individuals will be able to set their everyday and holiday tables with the products of their choice.”

supermarket shopping products
The bill is allegedly designed to prevent confusion for shoppers who might buy vegan alternatives by accident (Photo: George Rudy/Shutterstock.com)

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Anti-Vegan Labeling Law

Had Tofurky lost the lawsuit, it would have had to remove meat-related terms from packaging in the state, or pay a $1,000 fine for each separate violation of the law.

“This is a victory for free speech, free markets, and consumer choice” said Jessica Almy, Director of the Good Food Institute.

“Had this law been enforced, Tofurky would have faced a terrible choice: create confusing new labels for Arkansas with absurd language …risk violating the law, or stop selling food in Arkansas altogether.”

What do you think of the “Truth in Labeling” bill? Let us know your thoughts in the comments below!

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2 Responses to “Tofurky Challenges Anti-Vegan Product Labeling Law”

  1. Emily
    December 13th, 2019 @ 12:43 pm

    Awesome article but please correct your spelling of Tofurky! 🙂

  2. Alix Coe
    December 13th, 2019 @ 5:00 pm

    Thank you!!! 🙂

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