Vegan Chain "What The Pitta" Into The Finals Of Annual British Kebab Awards
A vegan kebab shop is in the running for a prestigious UK takeaway award.
Plant-based chain What The Pitta is currently in the finals for Best London Takeaway category of the 8th annual British Kebab Awards.
What The Pitta was founded by Cem Kaymaz-Yildiz and Roj Gul. The duo started selling their kebabs at pop-ups around London before opening their first permanent store in Shoreditch just three years ago.
“Booming with veganism”
“People thought we were crazy,” said Kaymaz-Yildiz, “Everybody’s doing it now – this year’s booming with veganism.”
“Not all our customers are strictly vegan, there’s a lot of non-vegans trying to reduce the amount of meat they’re eating.”
The winners of the British Kebab Awards will be announced at a ceremony in London next month.
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What The Pitta Vegan Kebabs
The plant-based kebabs are made with a soya base and can be enjoyed as a wrap, in pitta bread, or on top of fries. Customers can also enjoy chicken-style nuggets, onion rings, and a range of desserts, such as ice cream and donuts.
“We want to create something really good for everybody,” explained Kaymaz-Yildiz, adding that he hopes “being nominated for the Kebab Awards shows you can still have a really good tasting kebab that just happens to not contain any meat and is good for the planet too.”
The all-vegan chain currently has four stores in the UK with a fifth set to open soon.
Have you eaten at What The Pitta? Let us know what you think of the vegan kebabs and other dishes in the comments below!
Tags: Brighton, Food Awards, London, plant based food, plant-based kebab, uk vegans, Vegan Award, vegan business, vegan food, vegan kebab, What The Pitta