(What The Pitta / Instagram)

Vegan Chain "What The Pitta" Into The Finals Of Annual British Kebab Awards

by | February 14, 2020

A vegan kebab shop is in the running for a prestigious UK takeaway award.

Plant-based chain What The Pitta is currently in the finals for Best London Takeaway category of the 8th annual British Kebab Awards.

What The Pitta was founded by Cem Kaymaz-Yildiz and Roj Gul. The duo started selling their kebabs at pop-ups around London before opening their first permanent store in Shoreditch just three years ago.

“Booming with veganism”

“People thought we were crazy,” said Kaymaz-Yildiz, “Everybody’s doing it now – this year’s booming with veganism.”

“Not all our customers are strictly vegan, there’s a lot of non-vegans trying to reduce the amount of meat they’re eating.”

The winners of the British Kebab Awards will be announced at a ceremony in London next month.

vegan kebab what the pitta
The company has three London locations and one in Brighton (What The Pitta/Instagram)

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What The Pitta Vegan Kebabs

The plant-based kebabs are made with a soya base and can be enjoyed as a wrap, in pitta bread, or on top of fries. Customers can also enjoy chicken-style nuggets, onion rings, and a range of desserts, such as ice cream and donuts.

“We want to create something really good for everybody,” explained Kaymaz-Yildiz, adding that he hopes “being nominated for the Kebab Awards shows you can still have a really good tasting kebab that just happens to not contain any meat and is good for the planet too.”

The all-vegan chain currently has four stores in the UK with a fifth set to open soon.

Have you eaten at What The Pitta? Let us know what you think of the vegan kebabs and other dishes in the comments below!


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