(What The Pitta / Instagram)

Vegan Chain "What The Pitta" Into The Finals Of Annual British Kebab Awards

by | February 14, 2020

A vegan kebab shop is in the running for a prestigious UK takeaway award.

Plant-based chain What The Pitta is currently in the finals for Best London Takeaway category of the 8th annual British Kebab Awards.

What The Pitta was founded by Cem Kaymaz-Yildiz and Roj Gul. The duo started selling their kebabs at pop-ups around London before opening their first permanent store in Shoreditch just three years ago.

“Booming with veganism”

“People thought we were crazy,” said Kaymaz-Yildiz, “Everybody’s doing it now – this year’s booming with veganism.”

“Not all our customers are strictly vegan, there’s a lot of non-vegans trying to reduce the amount of meat they’re eating.”

The winners of the British Kebab Awards will be announced at a ceremony in London next month.

vegan kebab what the pitta
The company has three London locations and one in Brighton (What The Pitta/Instagram)

You might also like:

What The Pitta Vegan Kebabs

The plant-based kebabs are made with a soya base and can be enjoyed as a wrap, in pitta bread, or on top of fries. Customers can also enjoy chicken-style nuggets, onion rings, and a range of desserts, such as ice cream and donuts.

“We want to create something really good for everybody,” explained Kaymaz-Yildiz, adding that he hopes “being nominated for the Kebab Awards shows you can still have a really good tasting kebab that just happens to not contain any meat and is good for the planet too.”

The all-vegan chain currently has four stores in the UK with a fifth set to open soon.

Have you eaten at What The Pitta? Let us know what you think of the vegan kebabs and other dishes in the comments below!

Comments

Leave a Comment