Vegan Food Brand JUST Announces “Groundbreaking” New Partnership
The new deal will see Michael Foods — a subsidiary of Post Holdings — become solely responsible for manufacturing and distributing JUST Egg to foodservice and food ingredient customers.
Post Holdings is one of the biggest processors of value-added eggs in the world, and this will be the first time the company has included a vegan egg product.
“One Of The Proudest Moments”
“For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers” said Josh Tetrick, CEO and co-founder of JUST.
“Our companies share a great deal in common. We’re fathers and brothers and sisters and mothers, all sharing a belief that the food we eat is one of the most important choices we make.”
“Signing this partnership is one of the proudest moments in our company’s journey to build a better food system.”
- BRIAN MAY ENCOURAGES HIS FANS TO GO VEGAN IN THE WAKE OF COVID-19
- FAMOUS CHEF JOINS BEYOND MEAT CAMPAIGN TO FEED A MILLION NEW YORKERS
- DUNKIN’ CEO SAYS VEGAN DONUTS COULD BE ON THE MENU SOON
Vegan JUST Egg
JUST Egg is a plant-based alternative to chicken eggs, and is made from mung beans. It is available commercially in liquid form and as a pre-baked egg patty.
The vegan egg product is free from cholesterol and provides as much protein as you would expect from its animal-based counterpart. It is also much more eco-friendly — comparatively using 98 percent less water and 86 percent less land.
Are you a fan of this plant-based alternative? Let us know in the comments below!
Tags: JUST Egg, Michael Foods, Plant-Based, Post Holdings, US consumers, vegan business, vegan egg, vegan food, vegan product