Vegan Mayo Creator Josh Tetrick Wants To End World Hunger
Someday, Josh Tetrick hopes his sustainable food startup, JUST, will be known for more than vegan mayonnaise.
JUST, formerly known as Hampton Creek, a vegan company, famed for their mayonnaise in stores worldwide, have another agenda beyond just supplying the world with ethical and cruelty-free food products.
Tetrick, who created the company after traveling in Africa and seeing first hand the devastation that food shortages cause, wanted to create products that took less water to produce and are less harmful to the environment at large.
Yet, he has weathered his own set of unique challenges, when he faced litigation by Unilever for using the word ‘mayo’ describe his product. The suit was later resolved.
“We learned that doing what you know is right sometimes creates challenges but in the long-term, those efforts pay off,” Tetrick explained to CNN. “Once we got in the same room with [the FDA] and talked about what really mattered — helping people eat better — we found a solution that worked for everyone.”
Tetrick went on to explain how he felt he could do more with his life, than a traditional profession favored by many, and cites Elon Musk as giving him invaluable advice, that he relies on often. He knows the food model is unfair to many, and according to the United Nations Food and Agricultural Organization, over one billion people go hungry daily. He knows that eating is a basic human right, that we all should be afforded, but are not, unfortunately.
Upgrade your #SuperBowl snack spread with 4 creative new dip recipes from the JUST kitchen. #eatjust — All recipes here –> ju.st/2nwZrjU — SPINACH DIP 1 ½ cups Just Sriracha Mayo 1 9oz package frozen chopped spinach (or ~1 heaping cup), thawed and drained very well ¼ cup crispy fried onions Salt & pepper Directions: Mix together the Just Mayo, drained spinach and half of the crispy fried onions. Add a little salt and pepper to taste (optional). Place in an oven-safe ramekin or small, shallow baking dish. Sprinkle top with the other half of the crispy onions. Bake at 325F for 10-15 minutes, until warmed through and the onions on top are golden-brown. Serve immediately with good, crusty bread for dipping. — ARTICHOKE DIP 1 cup Just Mayo 2/3 cup canned or jarred artichokes, chopped small 2 tablespoons sweet onion, minced 2 tablespoons bread crumbs, divided (homemade or store-bought) Directions: Mix together the Just Mayo, artichokes, onion and 1 tablespoon of the bread crumbs. Transfer to an oven-safe ramekin or small baking dish. Sprinkle the top evenly with the second tablespoon of bread crumbs. Bake at 325F for 10-15 minutes, until warmed through and the bread crumbs on top are golden. Serve immediately, as a dip for pita chips or fresh baby bell peppers. — CURRIED CARROT DIP 1 cup Just Mayo ½ cup shredded carrots 3 tablespoons golden raisins (soaked in hot water for a few minutes) 2 green onions, sliced (save some for garnish) ½ teaspoon curry powder ¼ teaspoon salt Directions: Combine all ingredients in a small saucepan and warm gently over medium-low heat until the carrots have softened just a bit and the spices are fragrant. Garnish with the reserved green onions and serve immediately, as a dip for naan or a similar flatbread. — PUMPKIN BBQ SAUCE 1 cup #JustMayo Chipotle 2/3 cup canned pumpkin 1 tablespoon apple cider vinegar 1 teaspoon maple syrup 1 tablespoon hot sauce (optional) ¼ teaspoon salt 1/8 teaspoon freshly ground black pepper Directions: Combine all ingredients in a small saucepan over medium-low heat until just warmed through. Serve immediately, as a dip for roasted seasonal vegetables.
His Next Big Project
Tetrick wants to bring sustainable food to the globe, a ‘clean meat’, that will not only cut down on our carbon footprints individually but help stem global warming. With demands growing in the United Kingdom, especially in the public section for vegan food, it doesn’t appear that he’ll have a shortage of people wanting his vision, that will be available commercially by the end of the year.
He is also about to embark on a vegan egg, called JUST scramble in 2018 also.
What He Wants To Be Remembered For
“Helping people around the world — whether it’s a single mom shopping at a Beckley, West Virginia, Walmart; our neighbors in San Francisco, California; or a 12-year-old girl in Monrovia, Liberia — eat better, and through that, bringing a team together to build a company we can be proud of”