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JUST, formerly known as Hampton Creek, a vegan company, famed for its mayonnaise in stores worldwide, have another agenda beyond just supplying the world with ethical and cruelty-free food products.
Tetrick, who created the company after traveling in Africa and seeing firsthand the devastation that food shortages cause, wanted to create products that took less water to produce and are less harmful to the environment at large.
Yet, he has weathered his own set of unique challenges, when he faced litigation by Unilever for using the word ‘mayo’ to describe his product. The suit was later resolved.
“We learned that doing what you know is right sometimes creates challenges but in the long-term, those efforts pay off,” Tetrick explained to CNN. “Once we got in the same room with [the FDA] and talked about what really mattered — helping people eat better — we found a solution that worked for everyone.”
Tetrick went on to explain how he felt he could do more with his life, than a traditional profession favored by many and cites Elon Musk as giving him invaluable advice, which he relies on often.
He knows the food model is unfair to many, and according to the United Nations Food and Agricultural Organization, over one billion people go hungry daily. He knows that eating is a basic human right, that we all should be afforded, but are not, unfortunately.
Tetrick wants to bring sustainable food to the globe, a ‘clean meat’, that will not only cut down on our carbon footprints individually but help stem global warming. With demands growing in the United Kingdom, especially in the public section for vegan food, it doesn’t appear that he’ll have a shortage of people wanting his vision, which will be available commercially by the end of the year.
He is also about to embark on a vegan egg, called JUST Scramble in 2018 also.
What He Wants To Be Remembered For
“Helping people around the world — whether it’s a single mom shopping at a Beckley, West Virginia, Walmart; our neighbors in San Francisco, California; or a 12-year-old girl in Monrovia, Liberia — eat better, and through that, bringing a team together to build a company we can be proud of”
https://www.instagram.com/p/BcImpGpHAn6/?hl=en&taken-by=justforall
Source: CNN
