A Vegan Egg Like You’ve Never Seen Before

by | December 1, 2017

(Photo courtesy of Hampton Creek)

An egg substitute sourced from beans.

The moment you’ve been waiting for is here! Hampton Creek has finally released their long awaited vegan egg substitute, Just Scramble, which goes along with the theme of their already available and widely known product, Just Mayo.

 

Plans to make Just Scramble available nationwide are in the works but you can currently find the vegan scrambled eggs on the menu of Flore, a San Francisco restaurant located in the Castro District. In Emily Byrd’s article in, The Good Food Institute, she shares her first hand experience trying out the Just Scramble dish at Flore and describes it as “insanely delicious”.

 

Hampton Creek’s secret ingredient that helps achieve the very similar taste and texture of a scrambled egg is said to be the mung bean (which by the way is an incredible source of protein). Achieving this incredible feat was not easy. This has been a project five years in the making. After all those years of research, trial and error and hard work, they are confident that they’ve nailed their formula which successfully turns the mung bean’s protein into a fluffy egg texture.

 

Hampton Creek’s mission to change the food industry for the betterment of all people continues to stay true with the release of Just Scramble. Unlike its animal byproduct counterpart, it’s free of antibiotics and cholesterol, requires 65% less water to produce and emits 25% less greenhouse gases. More importantly, it will fight and rival the multibillion-dollar egg industry, where egg-laying hens produced one trillion eggs globally last year and are forced to live in horrible conditions.

 

To ensure the product’s success and expansion, Blue Horizons and Radical Impact (two investing firms that focus on supporting companies with interests in social and environmental impact), along with other like-minded investors, will be partnering with Hampton Creek and continue to revolutionize the highly expanding plant based industry.  

While Hampton Creek has been a plant-based company from the start, it hasn’t stopped corporations from recognizing the growing vegan market and getting on board with the trend. LUSH for example recently declared that it will soon be a 100% ethical and vegan company and Pizza Hut has added vegan cheese in all of their British restaurants with plans to launch the vegan pies in their American counterparts in 2018.

Another question to think about is: Will we see Hampton Creek soon being bought out like Field Roast soon?

 

Michelle Alvarado I began my vegan journey after becoming pregnant. I initially did it for my/ our health but quickly learned about the horrible treatment of animals that goes on and it turned into a bigger thing than myself. I currently live in the Chicago suburbs with my husband, son and shelter pup (she’s 11 but will always be a puppy in my eyes). I went to school for communications but pursued a career in early childhood education and was a preschool teacher for almost a decade. I owe my insight in child development to my hands on experience in the field and hope to utilize it to further the progress of future vegan generations. I am beyond grateful to have found Vegan Pregnancy and Parenting and Raise Vegan, not only for the platform that it has provided me to further the awareness of vegan family resources but for what I have personally gained from it by being a member and from knowing these wonderful women. I look forward to all the amazing things to come as we help pave the way and provide a haven of love an support for vegan families.

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