A Vegan Egg Like You’ve Never Seen Before
(Photo courtesy of Hampton Creek)
An egg substitute sourced from beans.
The moment you’ve been waiting for is here! Hampton Creek has finally released their long awaited vegan egg substitute, Just Scramble, which goes along with the theme of their already available and widely known product, Just Mayo.
Plans to make Just Scramble available nationwide are in the works but you can currently find the vegan scrambled eggs on the menu of Flore, a San Francisco restaurant located in the Castro District. In Emily Byrd’s article in, The Good Food Institute, she shares her first hand experience trying out the Just Scramble dish at Flore and describes it as “insanely delicious”.
Hampton Creek’s secret ingredient that helps achieve the very similar taste and texture of a scrambled egg is said to be the mung bean (which by the way is an incredible source of protein). Achieving this incredible feat was not easy. This has been a project five years in the making. After all those years of research, trial and error and hard work, they are confident that they’ve nailed their formula which successfully turns the mung bean’s protein into a fluffy egg texture.
Hampton Creek’s mission to change the food industry for the betterment of all people continues to stay true with the release of Just Scramble. Unlike its animal byproduct counterpart, it’s free of antibiotics and cholesterol, requires 65% less water to produce and emits 25% less greenhouse gases. More importantly, it will fight and rival the multibillion-dollar egg industry, where egg-laying hens produced one trillion eggs globally last year and are forced to live in horrible conditions.
To ensure the product’s success and expansion, Blue Horizons and Radical Impact (two investing firms that focus on supporting companies with interests in social and environmental impact), along with other like-minded investors, will be partnering with Hampton Creek and continue to revolutionize the highly expanding plant based industry.
While Hampton Creek has been a plant-based company from the start, it hasn’t stopped corporations from recognizing the growing vegan market and getting on board with the trend. LUSH for example recently declared that it will soon be a 100% ethical and vegan company and Pizza Hut has added vegan cheese in all of their British restaurants with plans to launch the vegan pies in their American counterparts in 2018.
Another question to think about is: Will we see Hampton Creek soon being bought out like Field Roast soon?
Tags: fake meat, hampton creek, hampton creek vegan egg, whole food plant based diet