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Beef Factory Made Vegan By International Meat Giant

by | November 4, 2019

Dutch meat manufacturer Vion has announced that one of its beef facilities will soon be used solely for vegan meat alternatives.

The factory, which is in Leeuwarden in the Netherlands, will produce Vion’s new range of plant-based alternatives, ME-AT.

“We are now making the strategic choice to invest in a dedicated plant-based site in Leeuwarden” said Vion CEO Ronald Lotgerink.

Vion explained in a statement that the “site in Leeuwarden was built in 2017 and…according to the latest standards, which means it can be easily adjusted to become suitable for plant-based production. The site can be scaled up to add more production lines, freezing facilities and a larger storage capacity. “

The facility was previously used to process up to 2,500 cows a week, and the company has promised no jobs will be lost in the plant-based move.

vegan burger meat alternative
Flexitarian consumers are a driving force behind the increased production of plant-based products (Source: Nataliya Arzamasova / Shutterstock.com)

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The new ME-AT range was first presented at a trade fair in Cologne last month and will be on sale in 2020.

“The products will offer the taste, texture and eating experience of traditional meat. ME-AT is therefore broadening the definition of meat, and focusing on the growing target group of future customers: the flexitarians,” said the company of its new vegan range.

Do you think that more big meat businesses will soon be offering plant-based products? Let us know your thoughts in the comments below!

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