Credits: Annika Lundkvist

Chatting with Copenhagen-based Eco-Friendly Feminine Care Brand- OrganiCup

by | May 28, 2019

Founded in Copenhagen, Denmark in 2012, OrganiCup- the eco-friendly feminine care brand, is rooted in a belief that period products should not contain harmful chemicals, nor be the cause of major pollution and never a source of shame. On a mission to “change the way periods affect our lives, our bodies, and our environment”, OrganiCup’s approach to period products addresses many critical issues- breaking the barriers of shame that exists around menstruation in many regions, combating the exorbitant waste created by disposable period products and creating non-toxic period products.

Chatting with Copenhagen-based Eco-Friendly Feminine Care Brand- OrganiCup
Photo: Annika Lundkvist
Chatting with Copenhagen-based Eco-Friendly Feminine Care Brand- OrganiCup

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Chatting with Copenhagen-based Eco-Friendly Feminine Care Brand- OrganiCup

OrganiCup produces a family of products- consisting of three sizes of menstrual cups as well as a wash and wipes. Born out of a realization for the need of innovative period products, OrganiCup ships product worldwide and is also available at stores in the UK. Raise Vegan had the opportunity to chat with Ida from OrganiCup about the company’s mission and work. Here are the excerpts from the interview.

What was the inspiration behind the founding of OrganiCup?

Ida: In 2012 there was an article series in a Danish national newspaper about the menstrual cup and its benefits. We had never heard about anyone using it and, with all its benefits, it made us wonder: why not? That made us think about why no period innovations came to be in decades when half the Earth’s population have periods for a large part of their lives. This was kind of mind-boggling to us when you consider the amount of waste that is created each month by disposable period products, the chemicals they contain that we put inside our bodies and that pollute our planet, and all the girls around the world, not just in developing countries, that stay away from school because they can’t afford period products or because they are ashamed of their period. We wanted to change that. So we’re on a journey to change the way periods affect our lives, our bodies, and our environment

Photo: Annika Lundkvist
Chatting with Copenhagen-based Eco-Friendly Feminine Care Brand- OrganiCup

The “How to use a menstrual cup” guidelines at your website is very practical. What would you tell girls and women who are uncertain about using a cup simply because they are not familiar with it and think it might be difficult or messy?

Ida: I would tell them that all beginnings are difficult. In fact, we have learned, through our consumer surveys, that it takes on average 2-3 periods before you’re truly comfortable with the cup, so I always say to new cup users: it takes time, practice and patience but, once you’ve got the hang of it, it’s smooth sailing and you will never consider going back to pads and tampons.

What is your brand doing for women?

Ida: We’re focused on elevating the conversation about periods and our bodies. We want to inform people in a (hopefully) interesting, funny and truthful manner that periods are natural. We’re all here because of them. Therefore, we don’t shy away from saying ‘period’ or ‘menstruation’ or from using red liquid instead of blue. We talk to our community as they are our friends – we don’t talk down. We want the OrganiCup universe to be a space where you can comfortably ask questions, a place to seek information.

Photo: Annika Lundkvist

Can you tell us more about your work with Wise Economy?

Ida: We work with many different NGOs around the world – both in developing and developed countries. 

Menstruation is still surrounded by silence, myths, and taboos. Women and girls worldwide face numerous challenges in managing their period. Challenges that differ depending on social norms, culture, education, and geography. We believe it’s important to break the silence and raise awareness of these challenges and support the efforts to destigmatize menstruation and provide those in need with a choice in managing their period – without shame.

That’s why our NGO partnerships are so important to us, as they allow us to make a huge difference to so many.

You can read more here:

Photo: Annika Lundkvist

The market for eco-friendly feminine products & hygiene is currently in a stage of really dynamic growth & innovation Where do you see OrganiCup in this global network of brands for eco-feminine products?

Ida: We’re from Denmark – a country with a long history of design that typically focuses on simplicity, clean lines, and natural materials. We wanted to bring such ethos to the world of period products. It’s been our ambition since OrganiCup was founded in 2012 to make the menstrual cup more widely accessible to women all over the world, and make it appealing through great design and an engaging brand. Our brand design and aesthetics are incorporated in everything we do: content, website, leaflets, packaging – you name it.

Besides that, being as environmentally friendly as possible and using natural and safe ingredients are at the forefront of our business. Our packaging is made of recycled carton and the instructions have been printed directly on to it to eliminate additional waste. The storage bag is made of unbleached, 100% organic cotton. The OrganiCup is made from 100% medical-grade silicone, which is FDA approved. Furthermore, OrganiCup registered with The Vegan Society, is cruelty-free and is the only menstrual cup certified hypoallergenic with AllergyCertified.

Photo: Annika Lundkvist
Photo: Annika Lundkvist

What is your brand’s favorite social media platform & in general what does your brand utilize social media for?

Ida: All social media platforms are important to us as it allows us to engage with our followers, get their feedback and help them with any questions they might have.

Any new products coming soon to OrganiCup?

Ida: Yes, we’re working on something, but can’t reveal what it is.

What is it like working at OrganiCup?

Ida: I am very lucky in the sense that; I get to work with a product that I can stand behind 100 percent. It makes me proud to work for a company that has such clear values, and we work tirelessly to break down taboos and create the best and most sustainable (to the extent possible) products. Besides that, our team is young, fun, driven and talented so I happily go to work every day! 

Would like to give OrganiCup a try in the future? Have you used it before? Comment below.

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Annika Lundkvist

Director of Public Relations & Media| [email protected]



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