Cruelty Free Makeup Trends You Simply Cannot Miss

by | August 6, 2018

Does cruelty free makeup work? Does organic makeup last? The answer is simple: Absolutely!  

As a professional vegan artist and green beauty editor, I get so many questions about my work and products. There is an abundance of great cruelty free makeup brands out there that are luxurious and even used by professional makeup artists.  No need to sacrifice beauty, and definitely no need to harm animals!

I am sharing my top products for this season. All products listed here are both cruelty-free and vegan, and they are also better for your skin and the environment than their counterparts! With transparent and naturally glowing skin, soft highlights, glossy lips, and a little color on the eyes, the makeup looks for spring are playful, yet subtle.

cruelty free makeup

Winter often takes a toll on the skin, which can get dry, red, sensitive, or lose its radiance. Now is the time to balance these issues and adjust your skincare routine. The right skin prep is always key to achieving beautiful, lasting cruelty free makeup. Be sure to start with a good moisturizer and skincare that acts as a primer while protecting and balancing your skin, so your skin can look and feel its best. My top pick is Edible Beauty Exotic Goddess AgelessSerum to lock in moisture and plump your skin. It’s lightweight and suits all skin types. If your skin is oily, you can jump straight onto foundation after this. All other skin types may follow with Vanilla Silk Hydrating Lotion as the moisturizing primer. This product is packed with vegan botanicals and sits very well under foundation.

Foundation is best to be as pure as possible. Ere Perez Oat Milk Foundation is a medium to the full-coverage foundation with a beautiful, subtle glow, which works even for the most sensitive skin. If you seek some SPF in your makeup, try Jane Iredale’s Glow Time, Full Coverage Mineral BB Creme.  Both foundations can be applied with a vegan multi-purpose brush, and both companies have a professional quality selection of vegan brushes. Any areas that need extra coverage can be concealed with a small brush and Ere Perez vegan Concealer.

A little cream blush can be dabbed with fingers onto the apples of the cheeks and lips. I love to use the same color for both, creating an easy and quick natural glow. The Beauty Archive creates beautiful, wearable shades that have become a favorite of mine. Ere Perez Vanilla Highlighter can be applied along the bridge of your nose, on top of the cheekbones, and on the lips’ cupid’s bow for some extra radiance.

Properly preparing the eye area will prevent your concealer from sitting in the creases. For tired, puffy eyes, try Eye-Love Eye Serum by Raaw by Trice, or, for an all-around treatment, use Edible Beauty Gold Rush Eye Balm.  PurePressed Eyeshadow Kits by Jane Iredale offer a variety of highly pigmented shades that last. Soft Pastel colors are in for Spring, but neutral colors will never go out of style. If you are after bright and vibrant shades, try Johnny Concert’s all-encompassing selection!  Ere Perez Waterproof Mascara is easy to remove but stays smudge-free throughout the day. Eyebrows really do frame a face and are easily shaped and filled in with the Retractable Brow Pencil in Blonde or Brunette by Jane Iredale.


All these products are staples in my professional makeup kit and are great additions to any cruelty free makeup bag. I hope you will love them as much as I do. Have a glowing Spring!

Liv Lundelius

Liv is a professional international makeup artist and green beauty expert based in Sydney Australia. Specializing in cruelty-free makeup and skincare products, she also teaches workshops and makeup master classes, sharing her knowledge of anything organic and beautiful. Follow her family’s green living journey on their blog Liv Life Mag.


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