Ever wondered if you’re going to reach that allusive ‘Level Ten’? With this news, you’re about to ride that train all the way to vegan town! Launching today, VeganNation bills itself as the first vegan-friendly community platform to have its own cryptocurrency, called VeganCoin.

The platform features an online marketplace for vegan products and services, enables users to share vegan-focused content such as recipes, and order food from nearby vegans. (That is if enough people sign up). VeganNation users will be able to use VeganCoin across these services.

By harnessing blockchain technology called smart contracts, its founders claim VeganCoin will offer a level of transparency that makes the cryptocurrency “cruelty-free.”

And it looks like they mean business. VeganNation plans to make an Initial Coin Offering (ICO) in the future at an unconfirmed date. Comparable to an initial public offering of stock, an ICO is a way for companies to raise funds by accepting other forms of currency like Bitcoin.

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Isaac Thomas, the co-founder and CEO of VeganNation, has been vegan for two years and hopes that the platform will help make the lifestyle more accessible and sustainable. “At the moment, fiat money is comfortably used to conduct transactions between individuals and businesses all over the world and is probably the most convenient means of doing so,” Isaac Thomas, the co-founder and CEO of VeganNation, tells Inverse. “In the vegan community, however, there’s a great need for more transparency, and the best way to verify the origin of the ingredients and products is via using their very own ‘vegan’ cryptocurrency.”

The project aims to launch its meal-sharing and content platforms in May, with the initial coin offering for VeganCoin held at the end of March.

However, if you’ve been up to your elbows in diapers and breast milk lately, and missed all the news about cryptocurrencies. it might be best to put those google muscles to the test.