Is Starbucks About To Drop The Vegan Milk Surcharge?
During the company’s annual shareholder meeting yesterday, Starbucks executives discussed how plant-based changes could be in the pipeline.
Animal welfare organization People for the Ethical Treatment of Animals (PETA) was present at the meeting, and asked the coffee chain about the future of the dairy-free milk surcharge.
“We Expect Costs To Come Down”
“We’ll continue to innovate on plant-based alternatives and beverages,” responded Roz Brewer, Starbucks chief operating officer.
“We expect costs to come down as the supply chain for plant-based options matures and we will pass this onto our customers.”
“We will watch this carefully.”
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Vegan At Starbucks
Earlier this month, Starbucks launched the Beyond Meat Sausage Sandwich at stores in Canada — the first vegan meat sandwich on the breakfast menu.
Although the sandwich is vegetarian as it comes, it can be made vegan by ordering without cheese and egg.
“You’ll see this come to the US Market,” said Brewer of the new plant-based breakfast sandwich.
Do you think Starbucks will soon drop the vegan milk surcharge? Let us know your thoughts in the comments below!
Tags: beyond meat, Beyond Meat breakfast sandwich, Canada, coffee chain, dairy free, peta, plant based milk, starbucks, vegan milk